Outdoor media has notched up 25% steadily during the last 5 years compared to other media that has only grown at an annual rate of 12%. As a high impact medium, outdoor advertising is able to generate “larger-than-life”, high frequency brand presence 24-Hours a day.
Outdoor advertising is a unique medium that communicates to audiences on the go. Virtually everyone passing by a billboard, drivers, passengers and pedestrians alike see the advertisement. Over the last 20 years, there has been a substantial increase worldwide in dual income families, multiple car ownership and suburban residency, resulting in many more vehicles on the road. Ever-increasing numbers of people commute to work and drive for shopping and other activities. The more cars on the road, the more viewers there are seeing the billboards. |
