KoolBoards - A digital media company

What is Digital Signage

Digital Signage media is the ultimate tool for advertising, merchandising and communicating in public spaces.

Digital Signage media is a networked digital media display system that not only grabs people's attention, but informs, entertains and, most importantly, drives them to action. Research shows Digital Video displays to be a highly effective medium to deliver key messages that advertisers want consumers to receive, at a speed that matches the rapidly changing world of media we live in. This is all done with an unprecedented level of control, reliability and simplicity—whether it's in a single location or dozens of countries.

Unlike a static printed poster, Digital Video displays rich, high-impact and full-motion imagery, attracting attention and leaving customers with an enduring impression. Also, unlike posters, the system can deliver a mix of messages at each sign location.

Digital Signage media offers advertisers complete flexibility and control to target their offerings based on the location, day and time. Advertisers can choose multiple local, regional or national merchandising campaigns. Digital Signage media also gives advertisers the unprecedented ability to market in "real-time".  With digital media, advertisers can create a Digital Video Display system to automatically reflect up-to-the-minute changes, such as local inventory levels, product pricing or even the local weather.

3 Major Applications of Digital Signage

• Bulletin Boards – This system delivers announcements and updates at a variety of locations, including college campuses, airports and corporations.

• PoP Displays & Promotions – This system helps create brand awareness, educating the public about a particular product and advertising current promotions and specials.  These networks are primarily used in retail outlets, especially at cosmetic and fragrance counters.

• Advertising – This system is used as an advertising medium, typically with entertainment pieces, the news, the weather, stock market highlights, sports updates, public service announcements and local advertising.  They can be found in high-pedestrian traffic areas, including, busy intersections, shopping malls, airports, public transportation terminals, stadiums and arenas